Web Analytics & Google Analytics
Our website uses functions of the web analytics service, Google Analytics. The provider is Google Inc., located at 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. For this purpose, cookies are used that allow an analysis of the use of the website by our users. The information generated thereby is transmitted to the server of the provider and stored there.
You can prevent this by setting up your browser so that no cookies are stored. We have a corresponding data processing contract with the provider. Your IP address is detected but pseudonymized immediately (e.g., by deleting the last 8 bits). As a result, only a rough localization is possible.
Google Analytics cookies are stored on the basis of article 6, paragraph 1, point F of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
The data processing takes place on the basis of the legal regulations of section 96, paragraph 3 of the TKG as well as article 6, paragraph 1, point A (consent) and/or F (legitimate interest) of the GDPR.
Our concern in the sense of the GDPR (legitimate interest) is the improvement of our offers and our website. Since the privacy of our users is important to us, the user data is pseudonymized.
We may use third-party service providers to automate marketing actions in an attempt to nurture visitors with personalized and useful content based on visitor interactions with our website and past emails. You may request that we cease using your information for marketing purposes emailing us at marketingformtechnologies.com, or by writing to 14045 Ballantyne Corporate Place, Suite 400, Charlotte, North Carolina, USA 28277.
Here are some prospect activities gathered and track by Newfangled:
- Form submissions, including progressive profile fields
- Web sessions & pages visited
- Web activity, such as content downloaded
For more information on the privacy practices of Newfangled, please visit the Newfangled Privacy Terms web page here.
Here are some prospect activities tracked by Act-On:
- Email open rate
- Email click-through rate
- Web sessions and pages visited
- Web activity, such as content downloaded
You can opt-out of having made your activity on the Site available to Act-On by instructing your browser to refuse all cookies, and by not providing us with any personal information via the Site.
Your personal data is only shared with Act-On if you provide it to us and agree to the terms defined in this Notice. Since we never collect it, no Sensitive Personal Data is ever shared with Act-On. In addition, where required by law, we will only use Act-On to contact you via automated email if you have explicitly given us your permission to do so.
For more information on the privacy practices of Act-On, please visit the Act-On Privacy Terms web page here.
Act-On Software (and its UK subsidiary company Actonsoftware Limited) complies with the EU-U.S. Privacy Shield Framework. Details of this certification can be seen here.
We may use third-party Service Providers to manage our business development efforts.
Salesforce is used to store prospect and customer data for use by our sales team in managing new business opportunities and current client relationships. Your personal data is only shared with Salesforce if you provide it to us and agree to the terms defined in this notice. Since we never collect it, no sensitive personal data is ever shared with Salesforce.
For more information on the privacy practices of Salesforce, please visit the Salesforce Privacy Terms web page here.
Salesforce has certified certain of their services, for which they act as a data processor, under the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. Details of this certification can be seen here.
We may use third-party service providers to share audio, documents and applications with registered webinar attendees.
LogMeIn (GoTo Webinar)
Here are some of the ways GoToWebinar is used:
- Register visitors
- Sending marketing communications
- Host webinars
We only share your Personal Data with LogMeIn if you have explicitly registered to attend a webinar. In this case, your Personal Data will be shared with LogMeIn in order to fulfill the service of providing you with access to the Webinar. LogMeIn may send you emails in the fulfillment of this service. Since we never collect it, no Sensitive Personal Data is ever shared with LogMeIn.
For more information on the privacy practices of LogMeIn, please visit the LogMeIn Privacy Terms web page here.
LogMeIn complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. Details of this certification can be seen here.
We use the following social plugins on our site:
- Facebook – Social network
- Google+ – Social network
- Twitter – Microblogging service
- LinkedIn – Microblogging service
- YouTube – Video-sharing service
These services are provided by the companies Facebook Inc., Google Inc., Twitter Inc., and LinkedIn Ireland Unlimited Company ("Provider").
Facebook is operated by Facebook Inc., located at 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). An overview of the plugins of Facebook and their appearance can be found here.
Google+ is operated by Google Inc., located at 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). For an overview of Google's plugins and their look, visit here.
Twitter is operated by Twitter Inc., located at 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter"). An overview of the Twitter buttons and their appearance can be found here.
If a social plugin is provided as part of the use of the products from our site, your browser establishes a direct connection with the servers of the respective social network. The content of the social plugin is thus transmitted directly to the browser and incorporated by the latter into the digital platform provided. Through this integration, the information that the user has provided the corresponding digital platform is forwarded to the social network.
If you are logged in to this social network, the social plugin can associate the digital platform call with your account. For example, you confirm the "Like" button on our website or share content. This information is transmitted directly from the browser to the social network and stored there.
You have the opportunity to subscribe to our newsletter via our website. For this we need your e-mail address and your declaration that you agree with the subscription to the newsletter.
In order to provide you with targeted information, we also collect and process voluntary information about areas of interest and country. As soon as you have subscribed to the newsletter, we will send you a confirmation e-mail with a link to confirm the registration.
You can cancel the subscription to the newsletter at any time. Please use the link in the newsletter e-mail or send an e-mail to this address: marketingformtechnologies.com. We will immediately delete your data in connection with the newsletter dispatch.
In principle, you have the rights to information, correction, deletion, restriction, data portability, revocation and opposition. If you believe that the processing of your data violates data protection law or if your data protection claims have otherwise been violated in any way, you can notify the supervisory authority.
You can reach us under the following contact details:
The responsible entity is the natural or legal person who, alone or in connection with others, decides on the purposes and means of processing personal data (such as names, e-mail addresses, etc.).
Revocation of your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke an existing consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right of Appeal to the Competent Supervisory Authority
In the case of violations of data protection law, the person concerned has the right of appeal to the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based.
Right to Data Portability
You have the right to have data that we process on the basis of your consent or in fulfillment of a contract automatically, in itself or a third party in a standard, machine-readable format. If you require the direct transfer of data to another person in charge, this will only be done to the extent technically feasible.
Information, Blocking & Deletion
You have the right to free information on your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to rectification, blocking or deletion of this data. For further information on personal data, please contact us at the address given above.
Opposition to Advertising Emails
The use of contact data published in the context of the imprint obligation for sending unsolicited advertising and information materials is hereby rejected. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.