Web Analytics & Google Analytics
Our website uses functions of the web analytics service, Google Analytics. The provider is Google Inc., located at 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. For this purpose, cookies are used that allow an analysis of the use of the website by our users. The information generated thereby is transmitted to the server of the provider and stored there.
You can prevent this by setting up your browser so that no cookies are stored. We have a corresponding data processing contract with the provider. Your IP address is detected but pseudonymized immediately (e.g., by deleting the last 8 bits). As a result, only a rough localization is possible.
Google Analytics cookies are stored on the basis of article 6, paragraph 1, point F of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
The data processing takes place on the basis of the legal regulations of section 96, paragraph 3 of the TKG as well as article 6, paragraph 1, point A (consent) and/or F (legitimate interest) of the GDPR.
Our concern in the sense of the GDPR (legitimate interest) is the improvement of our offers and our website. Since the privacy of our users is important to us, the user data is pseudonymized.
We may use third-party service providers to automate marketing actions in an attempt to nurture visitors with personalized and useful content based on visitor interactions with our website and past emails. You may request that we cease using your information for marketing purposes emailing us, marketing at formtechnologies.com, or by writing to 11325 North Community House Road, Suite 300, Charlotte, North Carolina, USA 28277.
Here are some prospect activities gathered and track by Sitecore:
- Form submissions, including progressive profile fields
- Web sessions & pages visited
- Web activity, such as content downloaded
Pardot by Salesforce
Here are some prospect activities tracked by Pardot by Salesforce:
- Email open rate
- Email click-through rate
- Web sessions and pages visited
- Web activity, such as content downloaded
You can opt-out of having made your activity on the Site available to Pardot by instructing your browser to refuse all cookies, and by not providing us with any personal information via the Site.
Your personal data is only shared with Pardot if you provide it to us and agree to the terms defined in this Notice. Since we never collect it, no Sensitive Personal Data is ever shared with Pardot. In addition, where required by law, we will only use Pardot to contact you via automated email if you have explicitly given us your permission to do so.
For more information on the privacy practices of Pardot, please visit the Pardot Privacy Information web page here.
Pardot by Salesforce Software complies with the EU-U.S. Privacy Shield Framework. Details of this certification can be seen here.
We may use third-party Service Providers to manage our business development efforts.
Salesforce is used to store prospect and customer data for use by our sales team in managing new business opportunities and current client relationships. Your personal data is only shared with Salesforce if you provide it to us and agree to the terms defined in this notice. Since we never collect it, no sensitive personal data is ever shared with Salesforce.
For more information on the privacy practices of Salesforce, please visit the Salesforce Privacy Terms web page here.
Salesforce has certified certain of their services, for which they act as a data processor, under the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. Details of this certification can be seen here.
We may use third-party service providers to share audio, documents and applications with registered webinar attendees.
Here are some of the ways ON24 is used:
- Register visitors
- Sending marketing communications
- Host webinars
We only share your Personal Data with ON24 if you have explicitly registered to attend a webinar. In this case, your Personal Data will be shared with ON24 in order to fulfill the service of providing you with access to the Webinar. ON24 may send you emails in the fulfillment of this service. Since we never collect it, no Sensitive Personal Data is ever shared with ON24.
ON24 has certified its adherence to and will comply with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework with respect to the Platform Data we receive from the European Economic Area and Switzerland. ON24’s commitments under the Privacy Shield are subject to the investigatory and enforcement powers of the United States Federal Trade Commission. Details of this certification can be seen here.
We use third-party service providers to share documents and applications with registered white papers and design guide registrants.
We use Flipsnack to create HTML flipbooks. These flipbooks act as interactive previews for brochures, magazines, and catalogues on the Site.
We use the following social plugins on our site:
- Facebook – Social network
- LinkedIn – Microblogging service
- YouTube – Video-sharing service
- Disqus – Comment service
These services are provided by the companies Facebook Inc., Google Inc., Twitter Inc., LinkedIn Ireland Unlimited Company, and Disqus ("Provider").
Facebook is operated by Facebook Inc., located at 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). An overview of the plugins of Facebook and their appearance can be found here.
If a social plugin is provided as part of the use of the products from our site, your browser establishes a direct connection with the servers of the respective social network. The content of the social plugin is thus transmitted directly to the browser and incorporated by the latter into the digital platform provided. Through this integration, the information that the user has provided the corresponding digital platform is forwarded to the social network.
If you are logged in to this social network, the social plugin can associate the digital platform call with your account. For example, you confirm the "Like" button on our website or share content. This information is transmitted directly from the browser to the social network and stored there.
You have the opportunity to subscribe to our newsletter via our website. For this we need your e-mail address and your declaration that you agree with the subscription to the newsletter.
In order to provide you with targeted information, we also collect and process voluntary information about areas of interest and country. As soon as you have subscribed to the newsletter, we will send you a confirmation e-mail with a link to confirm the registration.
You can cancel the subscription to the newsletter at any time. Please use the link in the newsletter e-mail or send an e-mail to this address: marketing at formtechnologies.com. We will immediately delete your data in connection with the newsletter dispatch.